SneakErasers Accept $200,000 From Alex Rodriguez and Lori Greiner

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The look that consumers love is sleek and fresh shoes, however making sure to keep the soles of footwear white isn’t an easy task. From scuffs and dirt , to the puddles and mud, staying current with appearance and style of shoes is a time-consuming job. Chris Pavlica and Kevin Consolo have come up with a way to effortlessly and efficiently make shoes sparkle by using their patent-pending product SneakErasers. Their unique dual-sided sponge is specifically designed for shoes. The low-cost, pre-moistened, sponge can remove marks and dirt quickly, ensuring that shoes look the best they can. Keep SneakErasers in your handbag, gym bag or computer case customers can always keep SneakErasers in their arsenal for those times that require the best appearance for the job interview, a crucial meeting, or even going out to a dinner date.Chris and Kevin are beginning to see early indicators of success in the market with tests in big-box retailers turning into nationwide rollouts. Seeking $200,000 in exchange for 8% equity in SneakErasers, Chris and Kevin are hoping to work with an investor and business partner who can help them increase their margins and rethink their marketing and advertising strategy. Although they have sold $1.1 million year-to-date, they are hoping to close the year at $1.8 million in sales. To do this, they are trying to revamp their e-commerce presence to sell directly to consumers vs. through retail markets. Since e-commerce sales are only about 12% of their current business, they believe that they can increase their profitability significantly with a better strategy in place.

Lori Greiner and Alex Rodriguez offer to invest $200,000 for 20 percent stakes in SneakErasers. Based on their experiences they have, their backgrounds, Sharks think that SneakErasers will gain instant recognition in the market. Their growth strategy is to blitz the retail market, and placing the product in the top sports stores and gyms. Mark Cuban has another idea as a way forward for Chris as well as Kevin. The idea is to bundle SneakErasers with purchases of shoes through shoe retailers and creating custom packaging for teams in sports or brands. Mark proposes the opportunity to invest $200,000 in exchange for 12.5 percent equity, but is dissuaded after Chris and Kevin start to challenge his offer. Mark withdraws the offer while Lori and Alex decide to reconsider pulling back theirs also. Before they can decide to withdraw the offer, Chris and Kevin took up Lori as well as Alex’s offer and agreed to work with them.

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Surjo Das

Surjo Das is a Digital Media Publisher and freelance copywriter. He has been working in the publishing industry for over 5 years now, holding various positions at different publishing houses Worldwide. His work experience includes managing marketing campaigns, content development, and website maintenance for various industries including healthcare, IT, finance, and education. He also offers to ghostwrite services to help aspiring authors get their books published while maintaining creative control over the project.

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By Surjo Das

Surjo Das

Surjo Das is a Digital Media Publisher and freelance copywriter. He has been working in the publishing industry for over 5 years now, holding various positions at different publishing houses Worldwide. His work experience includes managing marketing campaigns, content development, and website maintenance for various industries including healthcare, IT, finance, and education. He also offers to ghostwrite services to help aspiring authors get their books published while maintaining creative control over the project.

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